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Studio Tuku was born as an evolution of award-winning creative agency Stuffs. Founded by Sophie Amono after seeing a distinct lack of women in leadership, diversity and sustainability in the business, arts and communications landscape, the word tuku means play in Acholi.

Believing that we have lost the art of play in our work and as adults, Studio Tuku exists as a studio and consultancy where her less work, more play approach breathes a competitive and creative edge to her clients.


Because when everything feels like work, it's time to play.

An independent studio and consultant specialising in the strategy and impactful innovation programmes, Studio Tuku has had the pleasure of producing campaigns and cultural change programmes for the likes of Just Eat, Maserati, The Balmoral, Island Records, Fashion Revolution, Dazed Media and The Work Room.


Scottish Opera, Non-Executive Director

Central Saint Martins, MA in Arts & Cultural Enterprise

University of Cambridge PgC in Sustainable Business

British Council Arts New Narratives Youth Advisory Board

Creative Scotland Equalities, Diversity & Inclusion Advisory Group

BIMA (British Interactive Media Association) Inclusion & Diversity Council

MCIM Chartered Institute of Marketing

BIMA 100 winner

ICO Registered


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